Thursday, August 20, 2009

Get Some New Material!

People still believe root canals are extremely painful. This may have been true 30 years ago or longer… but not anymore. Today’s advanced techniques and instrumentation, along with improved anesthetics, make root canal treatment a routine and comfortable experience for patients.

This misconception is perpetuated by comedians and sitcoms who resort to the “about as much as fun as a root canal” line. It’s time to get some new material, people!

One thing you can do is to provide your referring doctors updated fact sheets and educational materials that they can give to their patients about today’s virtually pain-free root canals. Include this information on your website as well. Education is the best way to debunk myths and correct stereotypes.