Tracking Referral Sources

When speaking with endodontists, I often hear that it takes approximately six months before doctors realize that referral sources have stopped referring. It is essential to know as soon as possible when this situation occurs. The earlier you know, the better your chance of recovering that referral source.

Although most software programs will indicate monthly referral patterns, these reports are often underutilized. Levin Group recommends that you scrutinize your monthly referral marketing reports and analyze this year’s performance versus last year’s.

Once you identify a lost source, schedule a friendly, honest conversation with that doctor. When you combine this with relationship-building strategies, you’ll have an excellent chance of winning back that referral source.

Levin Group’s experience has proven that it is possible to win back general dentists who have stopped referring to your practice. But of course, the best situation is to have a consistent, ongoing referral marketing system to avoid losing referring doctors in the first place.